Published Dec 10, 2020A day after showing off the single "My Way, Soon" — and their feet — on late night TV, Greta Van Fleet are treating their other new single, "Age of Machine" to a proper new music video.
Like "My Way, Soon," the track appears on the band's upcoming album The Battle at Garden's Gate, and the video was co-directed by Greta Van Fleet and Matthew Daniel Siskin.
A press release explains the video like this:
The video creates a new universe filled with symbolism and open to interpretation, with whispers of reflections on modernism. It is a response, a tiny piece of art in a very large conversation — four brothers and friends who spend very little time online, filled with questions — where is technology taking us, what does it all mean, and what are we trading in exchange? The video addresses the crumbling beauty around us, but leaves the final significance to the viewer — whether that narrative be focused on climate, industrialism, intimacy, self confidence, tradition, humanity itself, or otherwise. The only clear concept in the video is that the band chooses life.
See how that all plays out by watching the "Age of Machine" below.
The Battle at Garden's Gate — the band's sophomore effort — will arrive on April 16 via Lava/Republic Records.