'Ghost in the Shell' Viral Campaign Overrun with Whitewashing Critiques
Published Mar 13, 2017The live-action Ghost in the Shell remake continues to be a sticking point for many people who are tired of seeing Asian roles go to white actors. Scarlett Johansson's casting in the lead role has been criticized for years, and the whitewashing critiques have made their way into a viral marketing campaign for the movie.
On Friday (March 10), the film launched a campaign called "I Am Major." Themed after Johansson's character, the campaign encourages users to visit IAmMajor.me and upload a photo of themselves while answering the question, "Who are you?"
As Uproxx points out, the campaign quickly became an ideal way to criticize Hollywood's love of whitewashing. In addition to criticizing Ghost in the Shell, users used the medium to critique white casting choices in Iron Fist (the star of which, Finn Jones, temporarily deleted his Twitter account in the face of the criticism) and Tilda Swinton in Doctor Strange.
Check out some of the images below.